An insight comes in that moment when two or more concepts, lingering in the back of the mind, suddenly connect to form a new, powerful idea. And insights are the fuel for innovation.
You may have heard about "cow tipping".... some teenagers sneak into a
field and tip a sleeping cow over for laughs! Well, once again,
science has robbed all the fun of another urban legend. Turns out
it would take 4.43 people -- fueled by sufficient alcohol -- to tip a
cow.
Cow-tipping myth hasn't a leg to stand on
I'm involved with a lot of very smart people across
the healthcare spectrum and I'm fascinated by the conventional wisdom
that says, "It takes 12-15 years for a clinical innovation to become
mainstream in healthcare." My experience validates it and yet I wonder
why? It could be due to Sacred Cows.
That's why the article linked below caught my attention. Innovative thinking requires tipping over some sacred cows.
"We can’t solve problems by using the same kind of thinking we used when we created them” is insightful advice from the great Albert Einstein. Or, as Dee Houck, the creator of the Visa Network, put it – “The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”
Dissing Healthcare's Sacred Cows
The authors' list of “sacred cows” that are thwarting innovation in healthcare quickly grew to over 50, of which the following were their highest ranking “sacred cows”:
• EMRs fix everything
• Bigger is more efficient and cost effective
• Consumers cannot make their own healthcare decisions
• Quality measures measure quality
• The best care is delivered in the hospital
• More data leads to better decision making
• You can’t deliver quality care if you are focused on the bottom line
• Medicare is the only disruptive force in healthcare
• Only physicians can “doctor”
• Problems in our healthcare system derive from fee for service
• Physicians are best at managing patient care
• People at the end of life want life at any cost
• US healthcare is the best in the world
My point is this: any one of these, if tipped, could be the start of a new, innovative way of thinking about the problems we face. If we continue to think that US healthcare is the best in the world, we automatically disregard any innovative ideas from elsewhere. If we continue to think that only physicians can "doctor" we will ignore innovative ways to bring new players to the team to make it better for everyone.
I highly recommend the daily practice of looking for a sacred cow to nudge ... and see what insights emerge!